In today’s age where everything is done online, we are all guilty of being glued to our tiny screens. It could be that you are catching up with memes, or even stalking your ex-es, or just googling some stuff, smartphones are trustworthy sidekicks. And that is the biggest reason why mastering mobile SEO is your golden ticket to the Chocolate Factory. But we are not here to scare you away with technical terms that you don’t recognize. Or show you a graph that looks like a rollercoaster ride. Instead, we will share some tips to improve your mobile seo checklist as easily as you order a pizza online. So, let’s get into it without further delay.
1.) Speed Is Your Number One Priority
Imagine being at a fancy Cafe, sipping your almond milkshake, and waiting for a website to load. It takes 5 seconds to load a site, more or less, but if it takes forever, you will search for the exit door. Your visitors do the same. Google is a speed freak who loves websites that load faster than you can say “supercalifragilisticexpialidocious.” So you will have to use tools like Google Page SpeedInsights to understand what causing your website to load so slowly. And then you will have to speed up your website for the mobile users’ sake.
2.)Make Your Website Look Classy
No one sits in front of an ancient desktop computer that takes forever to boot up, not anymore anyway. And Google is not a fan of slowpoke websites either. So, if your website is not suitable for mobile users, who did you have in mind when you designed it? Basically, it is like you are living in the digital stone age. It does not matter where your users are coming from as long as you make a website that looks good on every device.
3.) Don’t Forget to Use Keywords
There is a simple rule of SEO: use keywords wisely. If you are not using keywords, how do you imagine your audience will find your content? But don’t stuff keywords in like a Thanksgiving turkey because Google is too smart for that. All you have to do is some keyword research with a tool like Google Keyword Planner or Moz. Find the magic words that people are typing into their phone when they are searching for an answer, or product, or even a hilarious cat video. Sprinkle those keywords naturally throughout your content. That is what the game is all about.
4.) Compress Your Images Carefully
People like high-res images. But when you are running a website, you don’t need a gallery of crystal-clear masterpieces. The bigger the image is, the more time it will take to load, especially on mobile phones. And you don’t need to do that for your mobile phone users because they are browsing your website on the go. What you have to do is use an image compression tool that will adjust your images to mobile-friendly sizes. Chances are, your visitors will not notice the difference in quality but they will appreciate that your website is loading faster. Plus, Google will give you a thumbs-up.
5.) Avoid Annoying Pop-Ups
Imagine reading an entertaining article and a pop-up ad appears out of the blue. “Miracle weight loss pills” that you were not even wishing for in the first place. Ugh, isn’t it? Google agrees. Intrusive pop-up ads will tank your mobile SEO faster than you can say “no, thanks”. If you have to use pop-up ads, then make sure they are polite and easy to close. Don’t make your visitors play Hide and Seek with the tiny X button. The more you keep your visitors happy, the more Google will reward you with new mobile visitors.
6.) Keep Your Content Short and Crisp
When the context is the mobile phone, brevity is your best friend. Long paragraphs are like a maze on a tiny screen—and your visitors don’t have time for that. Break your content into bite-size paragraphs and subheadings so that they look easy to read and skimmable. These days, your mobile users have short attention spans. You will have to get your point across in a concise and engaging manner. Your main goal is to keep your mobile users hooked.
7.) Keep Local SEO in Mind
Local SEO is the cool secret club of mobile search and if you are a local businessman, you should join this club to be in the game— there is no other way. When someone is looking for something near them, they use their mobile phone. They ask Google the nearest coffee shop, the nearest yoga studio, and whatnot. You will have to claim your Google My Business listing and keep your NAP (name, address, phone number) consistent across the internet. Always encourage your happy customers to drop their reviews. Local SEO guides mobile users right to your business.
There is an old quote, “If a tree falls in a forest and no one is around to hear it, does it make a sound?‘ The same thing goes for your website. If you are not tracking your progress, it is not making any sense at all. Mobile SEO—or any kind of SEO for that matter— is not a one-night stand. It is a long-term relationship. And to maintain a long-term relationship, you will have to analyze and adapt. Keep an eye out for the latest SEO trends and adapt your strategy whenever required. And always remember that mobile visitors are worth the effort.
What is mobile SEO?
Mobile SEO involves optimizing a website for search engines to ensure better visibility and performance on mobile devices, considering factors like mobile-friendly design, page speed, and mobile-specific user experience.
Can I practice SEO on mobile?
Yes, you can practice SEO on mobile by optimizing your website for mobile users, focusing on mobile-friendly design, content, and performance.
How do I optimize my mobile SEO
Focus on responsive design, improve page speed, use mobile-friendly keywords, create concise URLs, submit a mobile sitemap, optimize content, consider Accelerated Mobile Pages (AMP), prioritize local SEO, enhance user experience, and integrate social media.