Welcome to the deep, mysterious waters of digital marketing where you are hoping to make a splash. Don’t worry if you are not enthusiastic about counting numbers. Just put on that common sense hat because measuring digital marketing campaign success rate needs that only. Let’s find out what we are talking about. Shall we get started?
1.) The Crickets Test
Congratulations on posting a fantastic blog post or sending out that interesting email campaign. Now what? Well, sit back and listen to the crickets singing. No, we are not talking about the literal ones— but about the silence in your notifications. If the material you have published is not generating enough attention, it’s time to come up with a better digital marketing plan.
Are you addressing their pain points? Are you providing the value? Engagement is the most effective way to understand if your digital marketing campaign is making sense. If there is no engagement, it is time to adjust the act.
2.) The Social Media Echo
In social media, we bring out our inner critics. However, it is also the best place where you can gain real fans and followers. Take a stroll through your social media pages and look for those shares, comments, likes, the precious little heart emojis. It’s a good indication if you locate them. If you don’t though, prepare yourself for making some adjustments.
Social media is like a party where people should engage. If there are no people coming to your party, then you need to add a splash of humor, a pinch of controversy, or a sprinkle of inspiration to your content. Experiment with these elements to find out which one works the best.
3.) The Conversion Conundrum
The ultimate goal of your digital marketing efforts is conversion. Your conversion could be anything— sales, sign-ups, or a particular action you want your audience to take. Your Google Analytics dashboard will show you the numbers of your website’s conversions. If your conversion rate is nowhere near your goal, get ready to do some work.
First thing first: work on that landing page. Consider the following questions: Is your landing page enticing enough to draw visitors? Is your landing page directing your visitors to the desired action? A/B test your landing page to see what your target audience prefers.
4.) The Unsubscribe Uproar
If every time you are sending out an email marketing campaign, you meet with unsubscribe clicks, hit the pause button, and rethink your approach. If email marketing campaigns are only gaining you unsubscribes, it indicates your content is not suitable for your audience. Assume you’re at a party and every time you talk, someone departs. Because the outcome is not what you desire, change the conversation. Offer discounts, freebies, or tailored content to your email list to stop them from unsubscribing to your notifications.
4.) The Website Walkabout
Your website is your digital asset, and you should not forget that at any cost. Take a stroll through your website’s analytics and try to notice if visitors are bouncing. If you have a high bounce rate, means your website is not user-friendly enough. Your think pieces are not relevant to your viewers. If plan A of your website design and content doesn’t work, go with plan B. We only tell you to make your website more user-friendly, that is all. No rocket science here.
5.) The Review Request
Customer reviews are your digital gold if you sell products or services on your website. Your customers’ feedback is your gem—whether negative or positive. If there is negative feedback, use them for the betterment of your digital services.
Collect reviews simply by asking your customers after delivering a product or service. Send them a follow-up email if you can, or ask politely when they complete a transaction. Don’t fret about negative feedback because it will keep your website and its products real.
6.) The ROI Radar
Okay so, we know that at the beginning of the article, we told you there would be no math except for this one. It is a small piece of cake, really— ROI (Return on Investment). It is the measurement of your website’s success. It is like dating. You should invest in the initial stages and observe if you are getting some value out of it later on. There are a lot of things people invest in a website apart from money. It’s time, patience, energy, merit, and whatnot. Your website should not make you feel like it was an expense when you invested those things in it.
7.) The Human Touch
Digital marketing is about engaging with your audience, not about numbers or stats. Simply talking to your target demographic might reveal whether or not your digital marketing effort is effective. Read the comments on your blog entries or social media posts, respond to their remarks, and connect as much as possible with your fans. How will you know which things your audience is not finding helpful if you don’t ask them?
Don’t believe in your dad when he says you should be good enough in maths to understand how well your digital marketing campaign is working. He knows nothing. Just follow these non-mathematical tips and you are good to go. Soon enough we will see you at the top of the digital marketing success board.