On a scale of 1 to 10, how tired are you of sending out emails that seem like vanishing into the digital abyss? Will you feel better if we say that you are not the only email marketer who is feeling ignored by their email subscribers? But if your emails are never opened, do you have to live with it? Of course not! What you need is some email marketing free tools magic that will not only boost your conversion but will also make your inbox happier. Let’s dive headfirst into the world of 7 email marketing hacks that every beginner needs to learn.
- 1 1 . Create Magic With the Subject Line
- 2 2. Personalize Your Emails to Make Them Powerful
- 3 3. Use The Storytelling Tone in Your Email Content
- 4 4. Come Up With Irresistible Call to Action (CTA)
- 5 5. Don’t Underestimate The Power of A/B Testing
- 6 6. Make Your Website Mobile-Optimized
- 7 7. Unsubscribe is an Art Too
- 8 Conclusion
1 . Create Magic With the Subject Line
Choosing the best Email Marketing tools for your campaign. The gateway to your email is the subject line. That is the reason why it needs to be irresistible like a perfect cup of coffee. The subject line should wake people up and get them buzzing with anticipation like a cup of coffee does. Don’t put up boring subject lines like “Newsletter #1”. Instead, write something that will tickle your email recipients’ curiosity.
Here is a hack: ask them a question, or tease them that you know a secret, and add some emojis to sprinkle your personality. For example: “Did You Know? Our Massage Oils Are Now 80% Off on Mondays!” is more engaging than a simple “Massage Oil On Sale” subject line.
2. Personalize Your Emails to Make Them Powerful
Does that barista in your favorite coffee shop already know what you would order? That’s the kind of personal touch everybody wants and your emails should carry. Everyone loves it when somebody remembers their little details and makes them feel special. That is why personalization is your secret weapon in email marketing templates.
Here is the hack: while sending the emails, use the names of your recipients and segment your email list to deliver tailored content. Those “Dear Customer”s are old now. Embrace the newness that is “Hey, [The Name]”. Follow this hack, and your customers will feel like you are serving a warm, personalized cup of tea.
3. Use The Storytelling Tone in Your Email Content
We have loved stories ever since we were children and somehow it hasn’t changed. Likewise, when you are sending emails, you should make sure it is unique like those stories your grandma used to tell. Share a captivating story through your free campaign by email marketing software and your audience will be your biggest fan.
Here is hack number 3: create a relatable story that covers the pain points of your audience along with your business aspirations. For example, you can share the story of your product’s journey— how it became your customers’ favorite. Make the story interesting share it with your target audience and see those conversion rates rise.
4. Come Up With Irresistible Call to Action (CTA)
Have you ever turned down a piece of chocolate cake you have received at a birthday party? Guess not. In the same way, your subscribers should not be able to turn down the offer you are providing through your CTA. Your CTA or Call to Action needs to be crystal clear and impossible to ignore. You can start with free email marketing Hubspot.
Hack number 4: apply action-oriented language that addresses your readers’ desires. Forget about those “click here” buttons. And think of something more exciting like “Enter Your New Life!”. It is like offering them that last piece of chocolate cake.
5. Don’t Underestimate The Power of A/B Testing
Testing is an important part of growing because it is about experimentation with what is working and what is not. A/B testing is like trying out different coffee blends until you find the one you want to stick with or something that your subscribers find attractive.
Hack number 5: conduct A/B tests on every element of your email marketing templates. It will include the subject line, the email content, your CTAs, images, etc. Find out what your audience finds the most engaging, and create your emails accordingly. At the end of the day, you will become the master barista of email marketing.
6. Make Your Website Mobile-Optimized
You are sipping your latte at a cafe while scrolling through your mobile. An email pops up out of the blue, and it is not mobile-friendly. How annoying do you think you will find it? Is it more annoying than spilling coffee on your favorite shirt?
Here is the hack: create responsive emails that will look good on all devices, especially on mobiles. Keep your emails smooth like that well-poured expresso shot. If you are unable to handle your email marketing job then you can hire an expert email marketing agency.
7. Unsubscribe is an Art Too
You have done all there to do to make your customers comfortable. But still, if they are searching for that unsubscribe button, this is your last chance to change their minds. Make your unsubscribe button attractive even if you are not trying to change their minds. Unsubscribe buttons are like farewell parties, so you have to make them good and painless.
Create an unsubscribe button or link that will be clear and easy to find if someone wants to leave your email campaign. And if they leave, just remember that a smaller and more engaged audience is better than a large disinterested one.
These are 7 email marketing hacks and best SEO tools that will boost your conversions and make your inbox a happier place. Email marketing is not rocket science or troublesome work. Just show your personality to your audience, experiment with different elements by email marketing free tools, and take care of your audience’s needs. Your emails have to be delightful little surprises that can brighten up someone’s day.