Advertisement done through internet or online medium like computer, mobile, social sites is called digital advertising. The biggest advantage of digital marketing is that it has become easier to reach any product quickly and to more and more people because today the internet is accessible in every corner of the country. Instagram, YouTube, Facebook, WhatsApp, SEO etc. are all means of digital advertising and e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising.
What is advertising?
Advertisement is a means of communication of a product or service to the users. It can be done by any sponsor or the entrepreneur can do it by spending money himself. When a sponsored sponsor draws the public’s attention to a particular service or product through paid announcements, it can be call as advertising. The purpose of advertising is to inform the public about something or to motivate the public to buy something. If a free health camp is going to be run somewhere in your area, then an auto rickshaw fit with a loudspeaker is taken around by the public representative of that area to inform the people in that area, then this is also a form of advertisement and the purpose of advertisement is Just to inform people.Â
Whereas most of the advertisements are made for the purpose of selling a product or service, such as advertisements of various soaps, shampoos, Colgate, creams etc. shown on television.
Modern ways of advertisingÂ
Social media is made up of many websites – like Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can present his views in front of thousands of people. You know very well about social media. When we visit this site, we see advertisements at some intervals. This is an effective and efficient means of advertisement.
Email Marketing
E-mail marketing is the delivery of products by any company through e-mail. Email marketing is necessary for every company in every way because any company gives new offers and discounts to the customers from time to time, for which email marketing is an easy way.
YouTube Channel
Social media is a medium through which producers can directly present their products to the people. People can also express their reaction on this. This is a medium where there is a huge crowd of people or we can say that a large number of users/viewers are on YouTube. This is an easy and popular medium to showcase your product to people by making a video.
Affiliate Marketing
The remuneration received by advertising products through websites, blogs or links is call as affiliate marketing. Under this, you create your link and put your product on that link. When a customer clicks on that link and buys your product, you get pay for it.
Pay Per Click Advertising or PPC marketing
The advertisement for which you have to pay to view is call as Pay Per Click Advertisement. As is clear from its name, money is deduct as soon as you click on it. This is for all types of advertisements. These advertisements keep coming in between. If someone sees these advertisements, money is deduct. This is also a type of digital marketing.
Apps Marketing
Creating different apps on the internet and making them accessible to people and promoting your product on it is call as app marketing. This is a very good path of digital marketing. Nowadays a large number of people are using smart phones. Big companies create their own apps and distribute the apps to the people.
Video Marketing
Social media is a medium through which producers can directly present their products to the people. People can also express their reaction on this. This is a medium where there is a huge crowd of people or we can say that a large number of users/viewers are on YouTube. This is an easy and popular medium to showcase your product to people by making a video.
Marketing Automation
Marketing automation is call as that in which software or any other tools are use for marketing promotion. So that some repetitive tasks such as emails, social media, and other website actions are automate.
Online PR
Online PR is a method use to secure online coverage from digital publications, blogs, and other content-base websites. These are similar to traditional PR but only in the online space.
Career in digital advertising
Digital advertising works in any business and in any industry. No matter what your company is selling, with the help of digital marketing you can understand your consumers, understand their needs and ultimately create online content as per their needs.
Website Traffic
With the help of Digital Marketing, it is very easy to know exactly how many people have seen your given ads, for this we can use any digital analytics software. With this you can also know from which source your website gets the most traffic and you can work accordingly.
